NME Magazine Brand Identity

'NME' stands for 'New Music Express'. This magazine mainly focuses on new and upcoming artists. NME magazine front covers convey a lot of information across, this shows thier brand identity is messy and suited towards the younger readers. 

The sans-serif font makes the magazine look modern which again suits their target audience which is young people such as 16-26 year olds. NME always have a popular artist on the front cover which always look very serious making the magazine look professional. This appeals to youth as it looks edgy, cool and original which class as the brand values.