Code and Conventions of DPS

There are many codes and conventions for a successful DPS such as:
Text
Main Image
Smaller Images
Pull Quotes
Headline
Sub headline/info
Good quality images
Correct English and grammar
Following house style
May include the matshead
Colour
Emphasis
Quotes

Page Furniture:
Pull quote
Cross head
Opinion Box
Box Out
Folio / Slug
Reader interaction
Info bar
Caption/caption header
By line
Drop Cap
Header sell / strap